Market America, founded in 1992, is changing the way we shop and as a result, they are building our economy’s future. Market America has a simple mission. They want to give entrepreneurs a platform in which they can find success and at the same time, give consumers from around the world the best shopping experience possible. How do they plan to complete these tasks? The answer is technology and people power.
The entrepreneurs associated with Market America are called Unfranchised Owners or UFOs. The UFO uses what is referred to as one to one marketing to make a sale. Most contacts are made through social media platforms. It is up to the UFO to make relationships with consumers. These relationships are directly responsible for enabling a UFO to grow their business.
Today we shop more than ever with our eyes and this is what Market America banks on. We see celebrities wearing a new outfit on Instagram and we all have to have it. We watch a mop demonstration on Facebook and we need to purchase that mop because ours does not clean that well. One to one marketing takes this a step further when we form a relationship with someone who takes the time to get to know us. They understand the products that we need or desire.
Market America does have their own website called SHOP.com. The website is considered one of the largest global online retailers. Their site has over 35 million different products and services available to consumers. The products range from exclusive brands to products from top retailers based around the world.
Their success is based on social media shopping and one to one marketing. Not only are they changing the way we shop, but they are changing the way we earn our money. UFOs, themselves, have earned over 2 billion dollars in commissions and retail profits. That is something worth believing in.