Luiz Carlos Trabuco Cappi ‘s Unique Path To President Of Bradesco

Money Magazine’s 2015 Entrepreneur of the year, Luiz Carlos Trabuco Cappi, Bradesco’s current president and Chief Executive, graduated from the University of Sao Paulo (USP) with a degree in philosophy. Luiz Carlos Trabuco Cappi has had an extraordinary professional career spanning over 40 years.

Mr. Luiz Carlos Trabuco Cappi, after his educational path, began in his hometown of Marilia in 1969. Luiz Carlos Trabuco Cappi initially was hired by Bradesco as a bank clerk. Luiz Carlos Trabuco Cappi worked in the city Bradesco was founded for two years before moving to Brazil’s largest metropolitan area, Sao Paulo. Luiz Carlos Trabuco Cappi by 1984 would find himself as the Director of Marketing.

As Director of Marketing, Luiz Carlos Trabuco Cappi identified a change that needed to take place. Luiz Carlos Trabuco Cappi sought to change the culture of Bradesco. Prior to Luiz Carlos Trabuco Cappi, being the director, Bradesco did not allow the media or public know the inside workings of the bank, which caused a lack of trust among the public. Luiz Carlos Trabuco Cappi changed the culture of the bank to be transparent, and much more open. Bradesco’s welcoming culture improved the relationship the financial services giant had with the media, which intern improved the public relationship.

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After being a bank clerk, and then the Director of Marketing, Luiz Carlos Trabuco Cappi transition to the private pension company, a subsidiary of Bradesco. From 1992 to 1998, Luiz Carlos Trabuco Cappi would be the Executive Director and President.

Luiz Carlos Trabuco Cappi, would for six years be the president of Bradesco Seguros (Bradesco’s insurance company), from 2003 to 2009. It was during this time, Luiz Carlos Trabuco Cappi sealed his fate to become the 4th president of Bradesco. Luiz Carlos Trabuco Cappi as president of Bradesco Seguros would lead them to become the largest insurer in Brazil. Bradesco Seguros became the largest insurance company in Latin America, accounting for 25% of the market share, and increasing Bradesco’s net revenue by 10 percentage points. One of the most notable things about Luiz Carlos Trabuco Cappi was the campaign he help launch to get Rio de Janeiro’s, Christ the Redeemer statue added to the New Seven Wonders of the world. Mr. Luiz Carlos Trabuco Cappi invented the phrase “vote for Christ” which was used to help “get out the vote” globally. Needless to say, it worked because Christ the Redeemer is one of the seven New Wonders of the World.

In 2009, Luiz Carlos Trabuco Cappi would become Bradesco’s 4th president. As president, Luiz Carlos Trabuco Cappi would in 2105 be named Entrepreneur of the year, by Money Magazine. Luiz Carlos Trabuco Cappi, with the permission of former president of Bradesco and current Chairman of the board Lazaro Brand closed the biggest deal in Brazil in 2015.

Find more about Luiz Carlos Trabuco Cappi: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml

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