How Desiree Perez has strived to make Tidal Successful

Tidal is an upcoming music streaming company. The growth of the firm has been faster in the recent days since it has exclusively released albums of top musicians in the sector such as T.I, Kanye West, Rihanna, and Beyonce. All these artists are co-owners of the firm. The number of downloads of the Tidal app on the iTunes store has risen since the platform was used in launching top albums. The business has experienced a lot of defections in its executive administration in the past months, and its current CEO is Jeff Toig. One of the most influential people in the growth of the music streaming business is Desiree Perez. She is a close friend of the company’s founder, Jay-Z, and they have been working together for more than two decades. Mrs. Peres has been assisting the firm in sealing contracts with profitable musicians. She is the administrator of the SC Enterprise, and her husband runs the Roc Nation Sports.


According to, Desiree’s excellent negotiation skills have made her gain significant recognition in the industry. She is highly rated in the streets than any female administrator in the music industry. Information from the insiders of her organization indicated that she is the power behind Rihanna’s deal with Samsung and the Beyoncé Formation tour. She is one of the major affiliates of the Hova Circle of Influence. Other members of the organization are Chaka Pilgrim, Jana Fleischman, Jay Brown, Ty Smith, and Mr. Perez. They are managers of various units of Roc Nation and also run the activities of Tidal.

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Tidal music streaming service was established by Jay-Z. It was regarded as an underdog in the sector for many months, but it has been rising in the recent years. Perez has been assisting Jay-Z in transforming from rap to his music streaming business. She believes that her endless efforts will help the company to grow and be in business for a long time. Her skills have made the management of the firm to look easier. She has negotiated many deals that have made various profitable musicians to join the service. Mrs. Perez is the mindset that will facilitate the growth of the company.  Source:


The company has been striving to establish a niche in the business especially by attracting the young generation across the globe. It faces stiff competition from advanced services such as Spotify and Apple Music. The growth of the firm has also been boosted by the right partnerships that Jay-Z has created with musicians.

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