According to SmartCompany, the founder and managing director of Honey Birdette, a lingerie brand had acknowledged the brand, which is much-discussed was “polarizing” but had declined criticisms of its current “flash mob” in marriage equality support. A group of 60 employees of Honey Birdette and models went to the Sydney CBD streets in marriage equality support ahead of the controversial postal plebiscite of the federal government on the topic, with forms scheduled to arrive in the mailboxes of Australians on Sep. 12.
Lingerie-clad models and workers of Honey Birdette walked from the Pitt Street Mall to the pedestrian mall, Martin Place, carrying signs that had messages of “#freethenipple” and “make love not plebiscite.” The company was live streaming the whole event on Facebook, attracting messages of both criticism and support from customers.
Speaking to SmartCompany, Eloise Monaghan, who’s Honey Birdette managing director and founder, said the flash mob criticisms unfazed her; she explained that while Honey Birdette could be a polarising brand, Monaghan was pleased that the action had sparked a great debate about what happens out there.
According to Adelaidenow.com, Honey Birdette had two posters on the windows of its shop featuring women wearing a new range of lingerie; the nipple of one model was visible. The 54-year-old Mother Tracey Henley, from Seaford Rise with her 31-year-old daughter Stacey Henley, from Huntfield Heights were doing shopping in the center; they agreed that the advertisement would offend people.
Stacey said that people who knew the store name and what the products are offering wouldn’t be surprised. However, for those who did not understand what the store was offering, she thought it was somehow raunchy. Three years ago, the lingerie chain was forced to remove all adult products from its store because of failing to inform the council it was going to sell sex toys.