Desiree Perez; On A Mission To Revive Tidal

Desiree Perez is the CEO of popular music streaming service, Tidal. For a long time, the service has been regarded as an underdog, but Desiree is confident that she can spur a change of fortunes. She boasts of a hugely successful career, having prospered while she was honcho at SC Enterprise. Her pledge to improve Tidal is coming to fruition, and the rapid increase in subscription numbers is a testament to this. Also, their leading musicians, including Rihanna, Beyoncé, and Kanye West have all have successful album launches.  Know the above Updates, check on

On the online front, the application had ground-breaking performances. Over a million new downloads were recorded on Google Play and iTunes. This unprecedented success is attributed to the relentless efforts put in by Desiree in a bid to save Tidal’s name.

Aside from being an excellent boss, Desiree is a skilled negotiator as well. Her tough stance no her beliefs often sees her get the best out of a deal. Some of the noteworthy closures she has overseen include the record-breaking deal between R&B queen Rihanna and global electronics giant Samsung as well as masterminding the hugely successful Formation Tour by Beyoncé.  Read more on

With his spouse and other eminent individuals, Desiree Perez is a member of the Hova Circle of Influence. The group is made of the brains that run Jay Z’s multimillion franchise, ROC Nation, which is an umbrella of companies, including Tidal. Know more about Perez,  Follow her on

As a measure to match its competitors, Tidal has shifted its focus towards young consumers. For this reason, the company has added a lot of newbies musicians to its portfolio, which hitherto consisted of mainly notable names. Moreover, the product line has received a massive facelift, with Tidal Discovery, Tidal X, and Tidal Rising being added.

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Within the short time that Desiree has been at the helm, Tidal’s revenues have gone up from meager to respectable figures. Though many entrepreneurs have offered to buy out the firm, Desiree Perez has refused the offers. She remains defiant and confident that her efforts will avert bankruptcy.


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