Cassio Audi is today a prominent financial as well as investment expert in Brazil. He has honors in MBA from the Sao Paulo University and BA from Pontifical Catholic University. However, something about Cassio Audi’s life is not known to many especially the millennials. Before he became a financial and investment adviser, Cassio Audi was a musician. This happened in his early life when he was a teenager. He was a member of the music band known as Viper. He had joined the band in 1985 before he went to college for his tertiary level education.
The Viper Rock Band was formed by Cassio Audi alongside four other members. They were all influenced in their music career by a British music group known as Iron Maiden, which specialized in heavy metal. Cassio Audi was the drummer in the group. He had exceptional drumming skills, a factor which made him an essential part of the group, especially during live performances.
Cassio Audi was part of the group as they released their first album known as “Soldiers of the Rising Sun.” This album was composed of songs such as Nightmare, Killera the Princess from Hell and Signs of the Night. These were the hit songs on the album. The album received great reception among fans and critics. Being their first album in a genre and a language that was not very popular in the Latin America region, this was a great achievement for the band. Viper band composed their songs in English which is a second language in the region.
Cassio Audi stayed in the band until 1989, when he left and joined the university to start his career in finance and investment related ventures. However, by the time he left, he had helped the Viper music band gain ground in the Latin America region. The group continued producing music and in 1989, they released their second album which was also a success.
Tidal is an upcoming music streaming company. The growth of the firm has been faster in the recent days since it has exclusively released albums of top musicians in the sector such as T.I, Kanye West, Rihanna, and Beyonce. All these artists are co-owners of the firm. The number of downloads of the Tidal app on the iTunes store has risen since the platform was used in launching top albums. The business has experienced a lot of defections in its executive administration in the past months, and its current CEO is Jeff Toig. One of the most influential people in the growth of the music streaming business is Desiree Perez. She is a close friend of the company’s founder, Jay-Z, and they have been working together for more than two decades. Mrs. Peres has been assisting the firm in sealing contracts with profitable musicians. She is the administrator of the SC Enterprise, and her husband runs the Roc Nation Sports.
According to hitsdailydouble.com, Desiree’s excellent negotiation skills have made her gain significant recognition in the industry. She is highly rated in the streets than any female administrator in the music industry. Information from the insiders of her organization indicated that she is the power behind Rihanna’s deal with Samsung and the Beyoncé Formation tour. She is one of the major affiliates of the Hova Circle of Influence. Other members of the organization are Chaka Pilgrim, Jana Fleischman, Jay Brown, Ty Smith, and Mr. Perez. They are managers of various units of Roc Nation and also run the activities of Tidal.
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Tidal music streaming service was established by Jay-Z. It was regarded as an underdog in the sector for many months, but it has been rising in the recent years. Perez has been assisting Jay-Z in transforming from rap to his music streaming business. She believes that her endless efforts will help the company to grow and be in business for a long time. Her skills have made the management of the firm to look easier. She has negotiated many deals that have made various profitable musicians to join the service. Mrs. Perez is the mindset that will facilitate the growth of the company. Source: billboard.com
The company has been striving to establish a niche in the business especially by attracting the young generation across the globe. It faces stiff competition from advanced services such as Spotify and Apple Music. The growth of the firm has also been boosted by the right partnerships that Jay-Z has created with musicians.
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