Australian lingerie company Honey Birdette planning big expansion in U.S. and U.K.

The Australian luxury lingerie company, Honey Birdette, may only have been in existence since 20016, but it has not stopped them from expanding quickly.

In just that short time, Honey Birdette already has 55 stores in Australia and three in the United Kingdom, as well as a website whose sales are growing rapidly. So much so, Honey Birdette has just launched an American version of the site as sales of their lingerie are taking off in the U.S.

Expansion plans in the U.S. and U.K. are not stopping with just a website and a couple of shops, however. In fact, Honey Birdette is planning to open 37 more stores in the U.K. between now and the end of 2018, and is also looking at retail space in the U.S.

If that was not enough, Europe is also being looked at, with planned openings in major European cities coming up in the next couple of years.

Honey Birdette’s U.S. website is also going well as American customers now realize they can order briefs, bras and bedroom toys easily, and have their packages mailed to them in just a couple of days.

Honey Birdette was founded in 20016 after entrepreneur Eloise Monaghan sat down with a friend one night over drinks, and both women bemoaned the lack of luxury underwear stores in Australia.

Not one to just sit around and complain, however, Monaghan decided to solve that problem herself and Honey Birdette was born soon after.

Now they sell not only the lingerie Monaghan and her friend wanted, but also a line of massage candles, as well as S&M pieces like leather crops, whips, collars and cuffs.

Everything is designed in house, and the entire company is backed by BBRC, the private investment firm that has been backing Australian retail business ventures for more than 25 years.


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